Take a look at this instructional video and learn how to wrap your bicycle handlebars. The direction you take in rolling the tape is extremely important. You'll want to start on the bottom of the drop, work your way up around the brake shift lever, and all the way to the top. By going through bottom to top, you'll get a smooth transition as your hand slides down the bars. If you roll it in the opposite direction, your hand sliding down the bar will unravel the tape and wear it out prematurely.