Wow, the lengths some go to for a spot in the advertising limelight these days... NeilPryde Bikes created this advert of a "mad frenchman" riding a bike in flames. What do you think? Jackass worthy?
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Bicycle Pyro-Cycling: Death Wish in the Name of Advertising
By Robin Mansur
Nov 8, 2010 02:00 PM
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www.notcot.org
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